Think of a challenging experience you have had as a customer, when your supplier didn't really understand you. What feelings does that evoke in you?
How is it possible that supplier can be so bad and uncomprehending, when it's so easy to ask questions and listen to the answers?
We suppliers often forget to ask our customers what they need help with or listen to their experiences or expectations of us. That is exactly where the problem lies. That's also why many suppliers have no idea.
But we are customer-focused and do regular customer surveys, you may say.
This is where Kontakta Day with the main lecturer Klas Hallberg comes in. Klas is a writer, lecturer and comedian. His combination of sharp humor with seriousness has made him one of the best speakers in the world. This is a lecture on putting your feet in the customer's shoes and starting from their perspective when designing offers and processes. Count on a day of uncomfortably important insights.
Klas has written the book In the Customer's Shoes, together with psychology professor Per Kristensson. Klas is very entertaining and thoughtful and Per guarantees credibility in the tragicomic.
Feel free to share your thoughts when we meet online or at Münchenbryggeriet on May 27th and the following four weeks.
Team S2 by Morgan Sandberg, CEO
S2 is the official main sponsor of Kontakta Day. We offer a smart cloud service to boost sales, meetings and customer service. We specialize in businesses that are have close contact with their customers. We like to help companies simplify meetings with their customers, so that they get more long-term customers.
